The Project

Onwave's OWL is a geofencing wearable device and SaaS platform. As a niche product with little competition, OWL faced the challenge of differentiating itself in the market. To address this, I developed a deep understanding of the device and its expanding range of use cases, from greenspaces to new applications.

I created a range of collateral and website content, including case studies, social media posts, presentations, and marketing materials, showcasing OWL's versatility and practicality. I also arranged and attended trade shows to help OWL connect with potential customers and partners. Through this work, I helped OWL effectively communicate its value proposition and stand out in a crowded industry